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IndustryBeauty & wellness

Era for your brow & lash studio.

Lash extensions, lifts and brow lamination — with patch tests, refills and aftercare handled.

Start with Era7 modules · 3 prepared workflows · 3 teammates

Is your work spread over 7 tools that don’t know each other?

Bookings in one place, messages in another, payments in a sheet. A change stays in one tool before it reaches the people who need it.

The booking stayed in WhatsAppTwo clients, one slot in the bookA DM question left unansweredNobody called the no-showPackage sessions counted by handThe colour formula lost on paper
Nobody called the no-showPackage sessions counted by handThe colour formula lost on paperThe booking stayed in WhatsAppTwo clients, one slot in the bookA DM question left unanswered
The stylist’s day off isn’t in the calendarTill and book don’t matchConsent form in another folderThe booking stayed in WhatsAppTwo clients, one slot in the bookA DM question left unanswered

Tool logos are examples; they imply no partnership or endorsement.

Era brings them into one place. A few of the apps you can connect

All apps

Logos show apps you can connect; they do not imply a partnership.

Same week. Same team. A different day.

Lash lifts and microblading touch-ups come back at set intervals; clients ask to book on Instagram. Before-and-after photos are kept for every treatment.

Brow & lash studio: the same work, today and with Era.

  • Today: Double booking. Two clients booked at the same time; one is waiting at the door. — Era: Specialist calendars. Each specialist has their own hours; taken slots never show online.
  • Today: No-shows. The reminder was forgotten; the chair sat empty for an hour. — Era: Automatic reminders. A WhatsApp or SMS goes the day before; the reply lands on the card.
  • Today: Package sessions. Nobody knows how many sessions are left. — Era: Package counter. Each visit counts down the package; what’s left is on the card.
  • Today: Client notes. Colour formulas and skin notes live in a notebook or memory. — Era: Client card. Formula, consent and past services on one card.

Drag the line or use the arrow keys. Example scene.

One workspace. Your whole business.

Setup switches 7 sections on together: appointments, packages, gift cards, inbox and more. The table is a sample filled with the setup’s real services.

Sample screen · illustrative data

Ready for brow & lash studio. Working from day one.

Everything switched on at setup comes from this business type’s own list: services, teammates, workflows and sections.

Workflows that run themselves

Wired to real events; switch them on, off or change them in plain words.

WorkflowsOn
Appointment booked → reminder 24 hours before
Appointment → aftercare text 3 hours later
Appointment cancelled → task to fill the slot

Your price list, ready on day one

It arrives as a sample; replace it with your own services and prices in the first step.

Services & pricessample

Brow & lash studio

Brow shaping (thread)20 min₺250
Brow tint20 min₺300
Brow lamination45 min₺900
Lash lift60 min₺1.100
Lash tint20 min₺300

Your teammates are ready

They work by your rules and ask you first before messaging, paying or deleting.

Lash conciergeAnswers prices and free times, books sets and refills, and makes sure first-timers have a patch test.
Refill plannerAfter every set or refill, puts the next refill on the to-do list; after microblading, the touch-up.
Lead follow-upNotices requests that went quiet and makes sure every one of them gets an answer.

Ask your workspace

Ask a question; get the answer with the records behind it.

Erasample

Whose package runs out tomorrow?

Three of tomorrow’s clients are on their last package session. I can send a renewal offer with the booking confirmation — I’ll show it to you first.

Sections on from day one

7 sections switch on together; turn off what you don’t need, add more later.

AppointmentsPackagesGift cardsInboxCampaignsWebsiteAI

Before you start

The lash concierge checks the patch-test date on the client’s Lash & brow card before booking. You can also switch on the “patch-test reminder 2 days before” workflow under Workflows.

Open the client — the Lash & brow card has the lash map, style, glue notes, brow notes and whether the consent form is signed.

Yes — once WhatsApp is connected (Inbox → Settings → Channels), every client gets the 24-hour care rules three hours after her appointment starts.

Marketing → Campaigns has a draft “Refill time” WhatsApp message for clients not seen for 25 days. Review it and schedule it.

Appointments, Packages, Gift cards, Inbox, Campaigns, Website, AI; 11 ready services and products, 3 teammates, 3 workflows, 16 notification rules and a website theme.

Yes. Switch on “start with sample data” during setup to get realistic customers, records and history; remove them in one step when you are ready.

Other businesses in beauty & wellness

Beauty & wellness

Keep the salon full and the calendar tidy.

Describe your business in a sentence and Era sets up services, teammates and workflows to match. It runs on your own AI subscription.

Start with Era