Skip to content

Era or HubSpot?

Short answerA big sales and marketing team: HubSpot. Customer cards next to bookings, a shop and WhatsApp: Era.

HubSpot is a strong CRM and marketing-automation platform built for companies with sales teams and marketing at the centre. Era puts the customer card in the same place as bookings, shop, invoices, inbox and website, in Turkish.

Start with EraAll comparisons

Side by side

The things a small business uses every day. Every row about HubSpot was read on HubSpot’s own site on 18 October 2026; rows we could not check are left out.

Era and HubSpot side by side
Era
HubSpot
Customer records and sales pipeline
Yes
Yes
Online store, stock and ordersHubSpot: billing and payments in Revenue Hub; no stocked store
Yes
Partly
Quotes and invoicesHubSpot: quotes and billing in Revenue Hub
Yes
Yes
WhatsApp, Instagram and email in one inboxHubSpot: WhatsApp on Marketing or Service Hub Professional and up
Yes
Partly
Website on your own domainHubSpot: with Content Hub
Yes
Yes
Workflows on business events
Yes
Yes
Permissioned AI teammates with approvalsHubSpot: Agent Builder and ready agents
Yes
Yes
Pricing
Prices soon; AI runs on your own subscription or API key
Free for up to 2 users; paid tiers per seat

HubSpot is a trademark of its owner and is not affiliated with Era. Products change quickly — if a row is out of date, tell us and we will fix it.

What it looks like in Era

This job has its own screen in Era, in the same workspace as customer cards, the calendar, the inbox and the AI. The screen below is Era itself, with sample data.

Sample screen · illustrative data

Switching from HubSpot to Era

An afternoon’s work. If you like, spend the first week using both; nothing switches off at once.

  1. 1Export your customer list from HubSpot as CSV.
  2. 2Drop the file into Era; columns map to name, phone and email and the rows become leads.
  3. 3Name your pipeline stages in Era and move your open deals.
  4. 4Run both for a week, then switch the old tool off.
Example run · sample data

When HubSpot is the better pick

If you run a large sales and marketing team and need advanced email marketing, lead scoring and a huge integration marketplace, HubSpot is a good choice.

When Era is the better pick

In Era the customer card shows bookings, orders, invoices and WhatsApp conversations together, and your business arrives set up for your trade.

Era and HubSpot — questions

If you run a large sales and marketing team and need advanced email marketing, lead scoring and a huge integration marketplace, HubSpot is a good choice. In Era the customer card shows bookings, orders, invoices and WhatsApp conversations together, and your business arrives set up for your trade.

Export your customer list as CSV and import it into Era as leads.

No. Era sends email, SMS and WhatsApp campaigns to segments; HubSpot’s marketing automation and analytics go further.

Yes. Keep marketing in HubSpot and run bookings, orders and WhatsApp in Era; Era’s workflows can start from an incoming webhook.

More comparisons

See them all

Customer management tools first, then the rest.

Era vs PipedrivePipeline-first sales CRMEra vs FreshaSalon and spa booking appEra vs ShopifyE-commerce platformEra vs ikasTurkish e-commerce platformEra vs TicimaxTurkish e-commerce infrastructureEra vs WixWebsite builder

One workspace for your business.

Open Era with your own AI subscription or API key. Turn on what you need and add the rest later — the same workspace on Windows and the web.

Start with EraDownload Era