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Era or Fresha?

Short answerNew clients from a marketplace: Fresha. Bookings on your own site and clients on your own list: Era.

Fresha is a widely used booking and point-of-sale app for salons, barbers and spas, and brings new clients through its marketplace. Era runs bookings together with sales, shop, invoices, inbox and your own website.

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Side by side

The things a small business uses every day. Every row about Fresha was read on Fresha’s own site on 18 October 2026; rows we could not check are left out.

Era and Fresha side by side
Era
Fresha
Customer records and sales pipelineFresha: client profiles, no sales pipeline
Yes
Partly
Online booking and staff calendars
Yes
Yes
Online store, stock and ordersFresha: product sales at checkout
Yes
Partly
Website on your own domainFresha: the marketplace and shareable booking links
Yes
Partly
Your own tables (database)
Yes
No
Workflows on business eventsFresha: automated reminders
Yes
Partly
Pricing
Prices soon; AI runs on your own subscription or API key
Monthly per team member + a one-time fee for new marketplace clients

Fresha is a trademark of its owner and is not affiliated with Era. Products change quickly — if a row is out of date, tell us and we will fix it.

What it looks like in Era

This job has its own screen in Era, in the same workspace as customer cards, the calendar, the inbox and the AI. The screen below is Era itself, with sample data.

Sample screen · illustrative data

Switching from Fresha to Era

An afternoon’s work. If you like, spend the first week using both; nothing switches off at once.

  1. 1Export your client list from Fresha.
  2. 2Enter your services, durations and staff calendars in Era and import your list.
  3. 3Open your booking page on your own site and put the link on Instagram and your Google profile.
  4. 4Run future bookings in both systems during the switch week.
Example run · sample data

When Fresha is the better pick

If you want new clients from a marketplace and only need bookings and a till, Fresha makes sense.

When Era is the better pick

In Era the booking page lives on your site and your domain; the client stays yours. WhatsApp messages, packages, gift cards and invoices show on the same card.

Era and Fresha — questions

If you want new clients from a marketplace and only need bookings and a till, Fresha makes sense. In Era the booking page lives on your site and your domain; the client stays yours. WhatsApp messages, packages, gift cards and invoices show on the same card.

Export your client list into Era. Running future bookings in both systems during the switch week is the smoothest way.

Era is not a marketplace. Clients come from your own site, Google profile and social media; Era supports that with campaigns and reminders.

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One workspace for your business.

Open Era with your own AI subscription or API key. Turn on what you need and add the rest later — the same workspace on Windows and the web.

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