Era or Airtable?

Short answerBuilding every process yourself: Airtable. Bookings, invoices and orders ready, with your own tables linked to them: Era.

Airtable lets you build databases and business apps with spreadsheet ease; it is extremely flexible. Era’s Tables give similar flexibility, while bookings, shop, invoices and customer cards arrive as ready modules.

Side by side

The things a small business uses every day. Every row about Airtable was read on Airtable’s own site on 18 October 2026; rows we could not check are left out.

Era and Airtable side by side
Era
Airtable
Customer records and sales pipelineAirtable: built from a template
Yes
Partly
Online booking and staff calendars
Yes
No
Online store, stock and orders
Yes
No
Quotes and invoices
Yes
No
WhatsApp, Instagram and email in one inbox
Yes
No
Website on your own domainAirtable: interfaces and forms
Yes
Partly
Your own tables (database)
Yes
Yes
Workflows on business events
Yes
Yes
Permissioned AI teammates with approvalsAirtable AI and AI Agents
Yes
Partly
Pricing
Prices soon; AI runs on your own subscription or API key
Free + monthly per editing user

Airtable is a trademark of its owner and is not affiliated with Era. Products change quickly — if a row is out of date, tell us and we will fix it.

What it looks like in Era

This job has its own screen in Era, in the same workspace as customer cards, the calendar, the inbox and the AI. The screen below is Era itself, with sample data.

Sample screen · illustrative data

Switching from Airtable to Era

An afternoon’s work. If you like, spend the first week using both; nothing switches off at once.

  1. 1Export your Airtable table as CSV.
  2. 2Bring it into Era’s Tables and pick the field types.
  3. 3Keep what are really customers, bookings or orders in Era’s ready modules, the rest in tables.
  4. 4Re-link linked fields in Era.
Example run · sample data

When Airtable is the better pick

If you want to design your own processes from scratch and your team can build and maintain them, Airtable is very powerful.

When Era is the better pick

In Era bookings, invoices and orders are ready modules; your own tables link to them. Customers book and pay on your own site.

Era and Airtable — questions

If you want to design your own processes from scratch and your team can build and maintain them, Airtable is very powerful. In Era bookings, invoices and orders are ready modules; your own tables link to them. Customers book and pay on your own site.

Yes; import by CSV or sync through Google Sheets. Linked fields need re-linking in Era.

More comparisons

See them all

Tables and data tools first, then the rest.

One workspace for your business.

Open Era with your own AI subscription or API key. Turn on what you need and add the rest later — the same workspace on Windows and the web.