Era or Chatwoot?

Short answerA dedicated support team on its own server: Chatwoot. The booking, order and invoice right beside the conversation: Era.

Chatwoot is an open-source support tool that gathers WhatsApp, Instagram, email and site chat into one inbox. Era’s inbox draws on that experience and ties conversations to bookings, orders and invoices on one customer card.

Side by side

The things a small business uses every day. Every row about Chatwoot was read on Chatwoot’s own site on 18 October 2026; rows we could not check are left out.

Era and Chatwoot side by side
Era
Chatwoot
Customer records and sales pipelineChatwoot: contact cards, no pipeline
Yes
Partly
Online booking and staff calendars
Yes
No
Online store, stock and orders
Yes
No
Quotes and invoices
Yes
No
WhatsApp, Instagram and email in one inbox
Yes
Yes
Website on your own domainChatwoot: site chat widget and help centre
Yes
Partly
Your own tables (database)
Yes
No
Workflows on business eventsChatwoot: automation rules, Business and up
Yes
Partly
Permissioned AI teammates with approvalsChatwoot: Captain AI, on paid plans
Yes
Partly
Pricing
Prices soon; AI runs on your own subscription or API key
Free Hacker plan + monthly per agent; open source to self-host

Chatwoot is a trademark of its owner and is not affiliated with Era. Products change quickly — if a row is out of date, tell us and we will fix it.

What it looks like in Era

This job has its own screen in Era, in the same workspace as customer cards, the calendar, the inbox and the AI. The screen below is Era itself, with sample data.

Sample screen · illustrative data

Switching from Chatwoot to Era

An afternoon’s work. If you like, spend the first week using both; nothing switches off at once.

  1. 1Connect WhatsApp, Instagram and email in Era with your own accounts.
  2. 2Write your canned replies in Era and assign the team to conversations.
  3. 3Disconnect the channels from Chatwoot; new conversations land in Era.
Example run · sample data

When Chatwoot is the better pick

If you have a dedicated support team and only need a multichannel inbox on your own server, Chatwoot is a good choice.

When Era is the better pick

In Era when a customer writes “can I move my booking?”, the booking is on the same screen; Era drafts the reply and you approve it.

Era and Chatwoot — questions

If you have a dedicated support team and only need a multichannel inbox on your own server, Chatwoot is a good choice. In Era when a customer writes “can I move my booking?”, the booking is on the same screen; Era drafts the reply and you approve it.

Yes; WhatsApp, Instagram and email channels arrive as “connect later” in setup and connect with your own account.

More comparisons

See them all

Other tools small businesses weigh against Era.

One workspace for your business.

Open Era with your own AI subscription or API key. Turn on what you need and add the rest later — the same workspace on Windows and the web.