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IndustryHealth

Era for your optician.

Prescriptions on every customer, frame and lens sales with stock, “your glasses are ready” messages and contact-lens reorders.

Start with Era6 modules · 4 prepared workflows · 3 teammates

Is your work spread over 7 tools that don’t know each other?

Bookings in one place, messages in another, payments in a sheet. A change stays in one tool before it reaches the people who need it.

A phone booking never reached the bookPatient questions on a personal phoneConsent form lost in a fileInstalments in a separate sheetDoctor and front desk calendars differTest results stuck in email
Instalments in a separate sheetDoctor and front desk calendars differTest results stuck in emailA phone booking never reached the bookPatient questions on a personal phoneConsent form lost in a file
A check-up date was forgottenTreatment plan in another folderInvoice and treatment don’t matchA phone booking never reached the bookPatient questions on a personal phoneConsent form lost in a file

Tool logos are examples; they imply no partnership or endorsement.

Era brings them into one place. A few of the apps you can connect

All apps

Logos show apps you can connect; they do not imply a partnership.

Same week. Same team. A different day.

Customers bring a prescription, choose a frame, lenses are ordered and glasses are ready in a few days. Contact-lens wearers want the same box every month.

Optician: the same work, today and with Era.

  • Today: Lost bookings. A booking taken by phone never made it into the book. — Era: One calendar. Online, phone or WhatsApp: every booking goes into the same doctor’s calendar.
  • Today: Missed check-ups. Neither patient nor clinic remembered the six-month check-up. — Era: Check-up reminders. When it’s due the patient is invited; the reply goes on their card.
  • Today: Scattered notes. Treatment notes, consent and images are in different places. — Era: Permission-protected record. Only authorised clinicians see notes; the front desk runs bookings.
  • Today: Instalment tracking. An overdue instalment was spotted at month end. — Era: Payment plan. Approve the plan and instalments are created and reminded.

Drag the line or use the arrow keys. Example scene.

One workspace. Your whole business.

Setup switches 6 sections on together: shop, appointments, invoices, inbox and more. The table is a sample filled with the setup’s real services.

Sample screen · illustrative data

Ready for optician. Working from day one.

Everything switched on at setup comes from this business type’s own list: services, teammates, workflows and sections.

Workflows that run themselves

Wired to real events; switch them on, off or change them in plain words.

WorkflowsOn
Order placed → tell the customer when to expect it
Order placed → contact-lens reorder task in 25 days
First of the month → yearly eye-check reminders
Stock running low → reorder task

Your price list, ready on day one

It arrives as a sample; replace it with your own services and prices in the first step.

Services & pricessample

Optician

Contact lens trial & handling lesson45 min₺500
Eye test and prescription check₺350
Blue-light lenses (pair)₺2.400
Contact lens solution 360 ml₺390

Your teammates are ready

They work by your rules and ask you first before messaging, paying or deleting.

Shop assistantAnswers stock, price and “is my order ready” questions and books fittings.
Lab order trackerKeeps an eye on lens orders at the lab and tells the customer when their glasses are ready.
Collections follow-upChases overdue invoices politely so patients pay without the owner having to ask.

Ask your workspace

Ask a question; get the answer with the records behind it.

Erasample

Who is due for a check-up this week?

Five patients are due this week; two have only an email address. I’ve drafted the invitations and will wait for your approval before sending.

Sections on from day one

6 sections switch on together; turn off what you don’t need, add more later.

ShopAppointmentsInvoicesInboxWebsiteAI

Before you start

Open the customer → Prescription card: date, prescribing doctor, right/left SPH, CYL, axis, addition and pupil distance, exactly as written by the eye doctor. Attach a photo of the prescription under Files.

Shop → Orders → New order: add the frame and the lens pair. Leave it unconfirmed until the lab delivers; the customer gets the expected time straight away.

Fulfil the order (Shop → Orders → Fulfil). The lab order tracker sends a “ready to collect” WhatsApp message, or use the /hazir saved reply in the inbox.

Yes — unpaid orders are allowed. Record the deposit as a payment on the order and the rest when the customer collects.

When a model falls to 3 or fewer you get a reorder task; Home → Shop overview shows the best sellers.

Shop, Appointments, Invoices, Inbox, Website, AI; 7 ready services and products, 3 teammates, 4 workflows, 20 notification rules and a website theme.

Yes. Switch on “start with sample data” during setup to get realistic customers, records and history; remove them in one step when you are ready.

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Run a well-ordered clinic for your patients.

Describe your business in a sentence and Era sets up services, teammates and workflows to match. It runs on your own AI subscription.

Start with Era